Our story

Building tools that help people love their work.

JoyBoost is on a mission to transform how companies engage, recognize, and empower their employees — one small daily moment at a time.

Founded 2026Ramallah, PalestineSmall, focused team

Our mission

We believe engaged employees are the foundation of every successful organization. Too many workplaces struggle with low morale, high turnover, and disconnected teams — not because they don't care, but because they lack the right tools to foster a thriving culture.

Founded by Danya Salameh and Sandra Ezz, JoyBoost started in Ramallah from firsthand experience with the challenges of keeping distributed teams motivated and connected. We combine product, engineering, and organizational-psychology thinking to build something that actually moves the needle on engagement.

Our vision is a world where every employee feels valued, heard, and excited to contribute — every single day.

What we believe

The values that shape how we build JoyBoost and how we work with customers.

People first

Every feature we ship is designed to make work feel more human — not more transactional.

Transparent by default

Clear data, plain-language analytics, and no dark patterns. What you see is what's happening.

Outcomes over activity

We measure what matters: retention, participation, and real wellbeing — not vanity metrics.

Built with customers

Every feature starts from a real conversation with a real HR or people ops team.

Meet the founders

JoyBoost is built by a small team in Ramallah that cares deeply about how work feels.

Danya Salameh

Co-founder & CEO

Leads product strategy and customer relationships. Focused on building workplace tools that actually make people feel valued.

Sandra Ezz

Co-founder & CTO

Leads engineering and platform architecture. Builds the secure multi-tenant foundations that power every JoyBoost organization.